VBxTarget launches April 9. Here’s how to shop.

20150419-035429.jpgCalling all Target shoppers!

Just when I think I’m done with Target’s budget-friendly designer collaborations, they pique my interest (and pick my pocketbook) with something different. So here we are with Victoria Beckham’s new line, hitting the interweb and brick and mortar stores this Sunday, April 9.

If you’ve followed the shenanigans here for a length of time you know I’ve camped out at my local store for both the Neiman Marcus drop and the Great Lilly Pulitzer Disaster of 2015. If you’re planning to scoop some VB on the low (and are not a Redcard-holder who is shopping early!), I’ve got tips for shopping either online or in an actual store, because knowing is half the battle!

When shopping online (for the truly dedicated who like to shop in their pajamas):

  1. Review the list of items and zero in on what you want, whether it’s for women, babies or toddlers–there are over 200 items total in this collection reflecting Beckham’s design aesthetic and influenced by her daughter, Harper. I’ve narrowed my wish list to two pieces to preserve my sanity.
  2. Go ahead and register on Target.com so your information is saved. You would not believe how quickly stuff gets wiped out online, and the quicker you can complete your checkout, the better. Do not plan to browse for other random items and think your online cart is reserved or your feeling will be hurt
  3.  Be ready at your laptop at least 10-20 minutes before launch.
  4. Have your credit/debit card information handy.
  5. While you wait, check Twitter (#VBxTarget) for any news or reactions from other shoppers.
  6. Expect the items to drop at midnight PACIFIC TIME on Target.com and VictoriaBeckham.com. I’d have both sites and up and ready, just in case.
  7.  REFRESH REFRESH REFRESH!
  8.  SHOP ‘TIL YOU DROP!
  9. A note on free in-store pick-up at Target: I wouldn’t necessarily count on it being an option for this line. Be prepared to have your order shipped, and for these worst case scenarios: your cart may be canceled or your items may be backordered.  Hopefully Target has learned from previous experience and there won’t be many hiccups this time. Stay tuned.

When shopping in a brick and mortar (for those who enjoy the thrill of shopping like they’re on the streets Pamplona during the running of the bulls):

  1. Pro tip: Survey your local store (displays for the line are going up) or call ahead to politely inquire whether your favorite store will be selling items from the collaboration, and decide ahead of Sunday morning which store you will visit.
  2. Dress for the weather and the occasion. As you may have to beat a crowd when the doors open, this is not the time for four-inch heels and a heavy handbag. Be comfortably dressed, wear nonskid soles and streamline your accessories to a wallet or crossbody bag.
  3. Get to your local Target, early. And by “early,” I mean before daybreak (otherwise you could be at the end of a long line of shoppers and eBay resellers (*shakes fist*). Go prepared with something to sit on, a warm beverage and/or snack to keep you fortified, a book and your phone charger.
  4. Hit the bricks and claim a spot on the sidewalk.
  5. Wait patiently. Do not harass any employees who are arriving to work, and don’t be tacky and ask to be let in. (Go to the potty before you get to the store.)
  6. This should go without saying: be aware of your surroundings.
  7. When the doors open, don’t push or elbow. Make your way quickly to the section where your items are displayed. If you must run, God help you.
  8. Don’t snatch or grab from the clothing racks–and definitely NOT from other shoppers’ hands or baskets or shopping carts. It’s not attractive. And the store employees will have to clean up your mess, which isn’t nice.
  9. Be considerate in the dressing room. If you grabbed multiple sizes, try them on quickly. Don’t leave the dressing room in disarray. Try on your items quickly, return the item(s) you aren’t purchasing and move on.
  10. If you didn’t find what you were looking for, try your next closest store. And if you still come up empty-handed, keep checking as people often return items for days and weeks after a launch.

Happy shopping!

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Warby Parker opens in Birmingham April 8

The retail gods are answering prayers in Birmingham: we have a Trader Joe’s, H&M…and on Saturday April 8, we’ll officially have a WARBY PARKER!

If you aren’t familiar with the affordable and very chic purveyor of eyewear, you should be.  It launched in 2010 as an online destination for eyeglasses under $100, and quickly distinguished itself by offering eyeglasses people actually wanted to wear at (gasp!) prices they could afford.  The only hitch: there were no brick and mortar stores to try on the glasses, although you could make a selection to try on in the comfort of your home (and return the pair(s) that didn’t work.)

But now Warby Parker is opening its first store in Alabama, and at The Pizitz, no less. I toured the new digs and I have to say: I can’t wait to get my prescription filled.

The store is thoughtfully designed with tons of natural light (the better for trying on new frames). It feels more like you’re in a hip bookstore than an eyewear boutique, and this feeling is enhanced by multiple book displays, card catalogs (remember those?), globe lighting and even a Reference Desk, where you can receive help.  A bright blue mural balances the decor, which carries over into the classic, utilitarian unifoms designed by Whitney Pozgay (who we had the pleasure of meeting at a CFDA event in Atlanta years ago!).

The generous team at Warby Parker gifted me with a pair of “Pearl” sunglasses in Marzipan Tortoise, and I have to say: I’m in love with them.  I plan to add the “Tilley” (in Grapefruit Soda) to my collection next. The other thing I love about Warby Parker is they offer free returns and free shipping (always!), so you aren’t penalized for being indecisive! They will also repair your scratched lenses for free the first 12 months you own them.

To celebrate the brand’s new presence in the Magic City, a limited-edition pair of Birmingham-exclusive sunglasses, Madison in English Oak with Flash Mirrored Pacific Blue lenses, is being offered. And a lenscloth with a print of the mural is given away with each purchase.

Warby Parker at The Pizitz is located at 1821 2nd Avenue North / Birmingham, Alabama 35203. It’s open Monday through Friday, 11:00 a.m.–8:00 p.m. and Saturday through Sunday, 12:00 p.m.–6:00 p.m.

*I was not compensated for this post although I did receive a pair of sunglasses as a gift. The thoughts and opinions expressed in this post are my own.

Calling all Magic City Classic shoppers!


This is not a drill.

Still haven’t picked out the perfect Magic City Classic outfit? I’ve got you covered! I’m sure you know what not to wear (ahem), so come check out this fall’s hottenst ttends instead. Swing by Macy’s (Riverchase Galleria) this Friday, October 29 for shopping, music and light bites–plus a fashion show hosted by yours truly!
The first 30 customers to RSVP and attend will receive a $10 Macy’s gift card, good for that day. RSVP by clicking here.

Hope to see you there!

The Southern Women’s Show is here! 

Haute off the press release:

BIRMINGHAM (September 2016)— When the Southern Women’s Show returns to the BJCC September 29-October 2 it brings four days geared just for Magic City gals. Want to experience this season’s best fashion, food, fun and festivities for less? Check out our “sneak peek” video, and get the  Frugal Fashionista’s Guide to the show:

TGIF – Early Bird Gets the Swag. Being one of the first to arrive at the show comes with perks beyond getting first dibs on shopping – the first 100 guests for Girls Night Out on Friday, September 30 get Belk swag bags, a complimentary glass of wine (coupon on website) and then there’s the literal icing on the cake – free mini cupcakes from Gigi’s (while they last).

Reduced Admission. Happy hour admission is just $3 after 3 p.m. on Thursday, and $5 after 5 p.m. on Friday and Saturday for frugal fashionistas who want to power shop (and spend the extra savings on the show floor).

Taste Birmingham’s Best. Just in time for fall entertaining season, the Southern Women’s Show is filling up the Cooking Stage with Birmingham’s best local and regional chefs for daily cooking classes. The best part? The audience gets complimentary samples.

Rock Your Hair – for Less. Celebrity hairstylist Danny Moa and a talented team return to the Southern Women’s Show by popular demand. Some lucky guests will get a complimentary haircut, and all guests can purchase the Rock Your Hair line at a substantial discount of just $5 per full size product.

Ride, Drive and Receive. Women fuel 85 percent of car buying decisions – and at the show they get behind the wheel and test drive a fleet of new Chevrolet vehicles. Located in the circle in front the entrance, the Chevy Ride and Drive is back – and all participants get a tumbler and $10 gift cards from Amazon or Target just for taking a spin.

Show Bucks Every 20 Minutes. America’s First Federal Credit Union is giving away $20 in Show Bucks every 20 minutes that can be used right there at the show.

Fall for Free Sunnies. Saturday is Focus on Vision Day sponsored by EyeCare Associates, and the first 100 guests to stop by their booth space 126 receive a free gift bag containing a free pair of sunglasses and an eyeglass cleaning kit.

Gifts With Purchase. Belk is bringing in beauty experts every day of show to give guests a new look for fall or help discover a new yummy fragrance. The makeover is complimentary and each purchase comes with exclusive Gifts With Purchase.

Show hours are Thursday 10 a.m. – 7 p.m.; Friday, 10 a.m.-8 p.m.; Saturday 10 a.m. – 7 p.m. and Sunday 11 a.m.– 5 p.m. Admission is $10 at the door, $8 in advance online, $7 in advance at participating Walgreen’s, $5 for children 6–12 years old and free for children under 6 years of age (with paying adult). Special $3 after 3pm on Thursday and $5 after 5 p.m. pricing every day. For group discount tickets and more information, call (800) 849-0248 or visit http://www.SouthernWomensShow.com. Show sponsors include Walgreen’s, Chevrolet and EyeCare Associates.

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Want to win tickets to experience the show–and see the members of Birmingham Fire and Rescue model in Friday night’s fashion show, stop by for tips and treats from Bob Syke’s BBQ, Wink Mobile Boutique and Scottsboro’s Unclaimed Baggage Center? Comment “Send me to SWSBham” here, or on any SWSxSCDD post on Facebook or Instagram and you could win!

What I wore: Lily Rain

alexis  lily rain talk of alabama
I am in LOVE with the fuchsia off-the-shoulder top I wore on Talk of Alabama this week! The boutique, located at the Summit, is hosting a special event on September 22 that benefits the United Way of Central Alabama. Stop by and treat yourself for a fabulous cause! 

lily rain united way event

Ann Taylor requests…


…the pleasure of your company this Saturday at its location at The Summit. 

Image via Ann Taylor

Calling all J. Crew addicts…

This is not a drill. I repeat, this is not a drill!

Office Sweet Office

I don’t do many decor posts, but I do have office space…and it needed decorating! I had a lot of fun choosing items to make it my command center/home away from home, and I’m sharing them with you today.  

At first I was stumped. I’m fine picking out clothes but decor just feels so much more permanent. Finally I decided to apply my style ideals to the decor challenge. It was important to be intentional. What would I really enjoy looking at every day? 

What would Beyonce do

This desk plate from Swoozie’s was a no-brainer.


I like basics that feel elegant and are practical too; that can be statements on their own or easily taken up a few notches. And I have to have a pop of color. So I began with functional pieces to anchor my new digs. Then I added some accessories to give it a little something extra!

My fab finds are via Kate Spade (at Swoozie’s Birmingham), Target and Home Goods (the desk plate is from Swoozie’s too). See a few of them featured on Talk of Alabama this week by clicking HERE.

***

Ready for tips to get your life as the kids head back to school, or to simplify your weekly routine? Tune in to Talk of Alabama on Monday, August 8 during the 9 AM central hour! If you’re not in the local viewing area, stream it online by clicking HERE

Images via Target and Lifeguard Press

Get ready for Bargain Carousel 2016!

IMG_6234Haute off the press (release):

For some there is nothing more fun than bargain hunting! What if you could find a wide variety of unbelievable items at low prices and buying them would mean you were improving lives for women and children? The Junior League of Birmingham’s (JLB) annual Bargain Carousel makes this shopping experience a reality.

Called the “largest garage sale in Birmingham,” the event offers two distinct experiences. Bargain Bash, held this April 21, is a casual cocktail party that offers first-chance shopping of Bargain Carousel items and impressive silent and live auctions, with more than 150 items, including original artwork and VIP travel packages. For shoppers wanting the best selection and smaller crowds, VIP admission is the best choice, with 6 p.m. entry at $40 a ticket. Shoppers receive one hour of early bird shopping before general admission patrons enter. All guests enjoy food, beverages and the auctions. Guests will also enjoy entertaining commentary from Mark & Stephanie with 93.7 WDJC. VIP admission is $40 a ticket and general admission (7 p.m. entry) is $30 a ticket. All Bargain Carousel items sell for double the ticket price during Bargain Bash.

Saturday and Sunday are a bargain hunter’s paradise, with more than 100,000 items for sale including art, appliances, furniture, heirloom items, baby and children’s clothing and furnishings, home décor, outdoors and sporting goods, and much more. This year, a local business liquidated their office furniture, providing Bargain Carousel with dozens of high quality desks, chairs and other office furniture.

“Bargain Carousel’s purpose is two-fold,” said JLB volunteer and Bargain Carousel chair, Haley Holden. “The sale raises money for the League’s 31 projects serving women and children in the metro area and it allows us to sell items at deeply discounted prices to individuals who can benefit from them.”

Both Magic Moments and Every Moment Matters will benefit from a portion of the funds raised at Bargain Carousel 2016.

“Many people return to the event year after year,” said Holden. “We have our Bargain Bash faithful who can afford to come in and buy antique pieces at double our retail price that night and we have hundreds of people who line up overnight for the general sale because they know they can get gently-used necessities at a price they can afford.”
Thanks to Baptist Health System, Bargain Carousel will be held in Hoover just off of Exit 10 from I-459 in the old Princeton-Hoover location.

In 2015, more than 500 tickets were pre-sold the day before Bargain Carousel opened its doors. People began lining up the night before to reserve their spot to pre-purchase tickets. This year, the pre-sale will be held at the sale location on Friday, April 22 from 3 – 7 p.m., where shoppers may purchase up to four tickets at $10/ticket to the Saturday sale.
Bargain Carousel 2016 will begin on Saturday, April 23 (8 a.m. – 5 p.m.). Tickets from 8 – 10 a.m. are $10/ticket and from 10 a.m. – 5 p.m. they are $5/ticket. It continues Sunday, April 24 (1 – 5 p.m.) with free admission and half price merchandise.

A special note for the Saturday sale, all tickets are numbered, and shoppers will enter Bargain Carousel in the order of their ticket number. For information about Bargain Carousel 2016, call 205-879-9861, visit http://www.bargaincarousel.net,“Like” Bargain Carousel on Facebook, or follow @jlbbargaincarousel on Instagram.

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Ready to enter to win a ticket? Here’s how to receive an entry: Comment “Send me to Bargain Carousel!” on this post by Thursday, April 21 at 6:00 PM CST. One winner will be drawn to receive two tickets at 6:30 PM Thursday.   All decisions final.

The pleasure of your company is requested…

 

…this Saturday at Ann Taylor (The Summit location). Happy shopping! 

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