ERDEMxHM launching Nov. 2

Catch the teaser video:

THIS will get me back in H&M. The line lands in stores and online November 2, 2017 and will include items for men and women.

H&M announces Balmain collection

  H&M’s next designer collection will be with French fashion house Balmain, led by Olivier Rousteing.  If you watched the Billboard Music Awards last night, models Jourdan Dunn and Kendall Jenner wore pieces from the upcoming line. Rousteing, a favorite of Kim and Kanye, is known for his edgy, yet opulent designs with couture flourishes.

Per the release, “The collection will be available starting November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.”

Alabama shoppers can find H&M at the Bridge Street Town Center in Huntsville.


How to wear: marsala


New year, new COLOR of the year from Pantone! This year’s signature shade is “marsala,” a rich burgundy wine that you’ll see in clothing, accessories, makeup and home décor throughout 2015.  You can wear it in small doses via your nail or lip color (my go-to’s are Essie’s “Wicked” nail polish and Guerlain’s luscious Rouge G de Guerlain L’Extrait  in Orgueil) or add it to your wardrobe. I love this ensemble from H&M because has all the right elements: layers, a modest hint of skin and a monochromatic top-to-bottom palette that wins kudos for being slimming!

Burgundy lace top, $49.95; Burgundy woven camisole, $34.95; and Burgundy suit pants (featuring the return of the wide-legged trouser, for all of you who are tired of skinny pants!), $59.95, all via H&M

Images via Pantone, H&M, Essie and Sephora

Toss some sequins: H& is here!

HMNowOpenSwedish retailer H&M answered a lot of fashionistas’ prayers on August 1 when they (finally!)  opened online shopping in the United States.  If you were part of the contingent that traveled to stores in Huntsville, Nashville, Atlanta and beyond (or gave a shopping list to friends in a city with an H&M), you now can shop H&M’s fast fashion offerings for ladies (including maternity and plus size), men, kids and the home from the comfort of your sofa (at least until they open a store in the Birmingham area).   Check out our wish list top ten looks below.

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The deets: Draped top in black, $34.95; Embroidered organdie and chiffon blouse in black or white, $29.95; Embossed “leather” tote, $34.95; Graphic jersey top in white, $12.95; Jersey midi skirt in coral, $12.95; Loose-fit pants in dark blue, $24.95; Imitation leather pants in black, $34.95; Shoulder bag with stitch and tassel detail in black or cream, $24.95; Gold feather earrings with ear cuffs, $5.95; “Chic” Print tee in white, $14.95

And as a final plea: H&M, if you’re listening, we want a brick and mortar location in Birmingham!

Happy shopping!

MORE H&M Launch Photos

As promised…

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If you were an H&M giveaway winner, please check your email for details on collecting your prize!

I Heart H&M

Fab ones, it doesn’t get much “hauter” than H&M’s grand opening yesterday at Huntsville’s Bridge Street Town Centre.  When I arrived at the store at 10:15 AM – nestled between Pinz Eat/Drink/Bowl and Chico’s – a line of patient shoppers trailed outside the store’s glass doors.  First in line were Devin Luckie, of Madison (a rising senior at Sparkman High School), Katie Azzam and Chandler Waite, on summer break from school in Auburn and Vienna, Austria respectively.  Having come Wednesday at 11 PM only to be turned away by security, they returned at 7 AM Thursday and met with success.  Their plan of attack once the doors opened? To purchase an accessory to reveal their free gift, then to shop normally. The lucky trio lounged on lawn chairs while a nearby dj pumped hits into the open courtyard to help keep the crowd amped.

Dawn Abotsi, an H&M spokesperson, gave me a personal tour of the brand new digs as she explained H&M’s philosophy and plans for the area.  So why doesn’t Birmingham have an H&M yet? 

“We feel the South is an important market, and it comes down to finding the right location.  We don’t have any plans we can announce, but this location is a focus.  It’s entirely possible,” Dawn said.  (And really, the drive is not that bad.  Pleasant surroundings and a lack of traffic made the excursion worth the drive.)  For those of you who are looking to shop via the interweb, Dawn mentioned online shopping will launch this fall.

As we made our way around the store, Dawn pointed out that there is something for everyone: whether you are male or female, a trendsetter or classic sophisticate, a woman with curves, an expectant mommy or a style-savvy kid, ‘tween or teen, H&M has something for you.

“We want you to dress your whole family here; you can wear H&M from childhood through adulthood,” Dawn said. Well-made accessories – including coordinating jewelry, eyewear, handbag, shoes, hats and scarves – for both sexes and all ages will complete a look.  “We have 140 designers who design specifically for us,” Dawn revealed.  “You really won’t find knockoffs of other designers here.  We do everything in-house, which allows us to offer everything at a great price.”

And what prices!  From denim starting at $9.95 to “Opening Offer” pieces marked down to $7 plus mix and match swimwear starting at $4.95, the pricing was unbelievable.

As we completed the tour, the crowd outside was showing off “moves like Jagger” and began an impromptu Cupid Shuffle.  As the minutes wound down to the noon ribbon-cutting, I got to talk to Cantrice, a member of the H&M Crew who helped set up the store, who has worked with the company 9 years.  What makes H&M special to her?

“I have a home store [in Baltimore], but I have the pleasure of going to store openings.  H&M puts a lot into developing their employees.  And they’re fashion-forward.   I shopped at the H&M in NYC when it first opened in the US, and I still wear those clothes.  They wash well, they wear well and most of H&M’s pieces are timeless,” she said.

The H&M crew lined the store’s main floor, and then the “running of the shoppers” commenced.  What began as a dull roar and a frenzy of organized chaos eventually quieted to a jumble of steadily moving teens, young professionals, college students, employees shopping on their lunch breaks, and new moms several hours later.  A few were heard at the store’s entry  making hurried calls home for more capital, and others braved the long lines for the dressing rooms and cash registers.

I made it out alive at 3:30, with a chic caftan ($34.95) for my mom and a color-blocked clutch ($17.95) and pair of earrings ($7.95) for myself.

“We’ll be back tomorrow,” Devin promised.

Stay tuned for more photos!!!

And if you were a giveaway winner, please check your email!

And the winners of our haute H&M giveaway are…

$50 gift cards: Erica Taylor, Bambi Ingram, Kyle Guess, and Alison Kathleen Bivins

GRAND PRIZE ($100 gift card plus 11:30 AM access to H&M): Laura Patterson

But don’t worry: if you plan to be at H&M’s grand opening tomorrow, you still have a shot at winning!  In celebration of opening day, H&M at Bridge Street Town Centre will offer the first 250 shoppers in line an H&M t-shirt and Access to Fashion Pass, valued from $10 to $300, in addition to giveaways and fantastic opening offers starting at $5 for the whole family!

Winners, you will be contacted shortly regarding receiving your prize.  Thanks to everyone who entered and shared the giveaway…stay tuned to for more fabulosity!

XOXO Alexis


Yes, typing in all caps was completely necessary.

H&M lands in Sweet Home Alabama by way of Huntsville’s Bridge Street Town Centre this Spring.   And according to my source,  the store “will include collections for ladies, men, young ladies and young men, with full lingerie, maternity, and accessory departments. This location will also carry H&M’s fantastic children’s collection which features quality clothing for newborn up to kids age 14. The Bridge Street Town Centre H&M will offer approximately 20,000 square feet of selling space.”

Be sure to go to the website and drool over the trendy and affordable pieces; sign up for H&M’s newsletter and you could win a$1000 shopping spree (all subscribers receive a 20% discount off one purchase).  And if you are STILL several hours’ drive from Huntsville (or Atlanta) step away from the ledge: H&M will launch online shopping this fall.

To find out what I love about H&M, click here.

Image via H&M

Calling All Shoppers: Versace for H&M Launches 11/19

Yet another reason I’m ticked that Birmingham does not have an H&M:  Versace’s capsule collection for the brand drops on November 19th in limited locations! The line was released last night in New York to fanfare featuring performances by Prince and Nicki Minaj.  If you learned any lessons from the Great Missoni for Target Fashion Catastrophe of 2011 earlier this year, readers,  then for the love of all that is fashionable be at H&M early and ready to make a mad dash for haute couture, albeit at slightly higher prices than you may be used to at H&M.  The collection’s pieces are priced from $29.95 to $399…and I’m going to need the hot pink studded sheath, STAT.  As well as the coral tights.  Please and thank you.

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Images courtesy of Vogue UK

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