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South Boutique, which has been open just over a month in Trussville, offers shoppers a new outlet for shopping chic! I recently browsed the store and was thrilled to see a variety of brands and price points.  Anna Spruiell, South’s owner, says that after graduating the University of Alabama and working in retail in Charleston, coming back to Alabama was important to her.

What’s her take on Southern style?

“Personally, it’s what shaped my sense of style. It’s just simple, elegant and chic.”

The boutique reflects that: it’s spacious and not over-crowded with items, and carries a crisp white and grey color scheme. Antique touches such as mason jars and repurposed picture frames display accents.  But this “south” isn’t gingham and overalls: the boutique carries labels such as Elizabeth McKay, Jude Connally, Julie Brown, and Dolce Vita. South offers a wide variety of neutral and trend denim, dresses, separates and accessories for outfitting casual and professional wardrobes.  They also have an extensive selection of pewter home accessories to choose from, and they engrave.

Spruiell is also excited to offer unique jewelry.  Along with monogrammed pieces, the collection includes Chanel button jewelry  (chain necklaces are from $135-350 and pearl necklaces and bracelets start at $250) and Bourbon and Boweties coin and semi-precious bracelets, which are flying off the shelves.

“The vintage buttons are repurposed with chains and pearls; some of the buttons are 50 years or older,” Spruiell notes.  “We were one of the first to have them and they’re just really different.  We work with two vendors, so you’re never really going to see the same thing twice,” she explains. 

There is so much to choose from at South that it was extremely difficult to play favorites, but here’s my wish- er, shopping list:

1. Ivory Dolce Vita croc-print sleeveless “Ashlee” dress with zipper-detail and kickpleat skirt, $225

2. Aqua and white Elizabeth McKay tunic with grosgrain shoulder straps and button detail, $164 + white linen palazzo pant with gold button waist detail, $164

3. Paisley-print Ivy Jane silk tunic with batwing sleeve and tasseled waist detail, $132

4. Foldover clutch in burlap with pink, black or orange piping and monogrammed detail, $30

Ready to shop?  South Boutique will host a Chanel trunk show Thursday, April 18 from 6-8 PM.  The boutique is located at 1820 Gadsden Highway, Suite 104 in Trussville (next to Dunkin Donuts).  They do not currently have an online shop, but will ship anywhere in the country.