Haute off the press release:

BIRMINGHAM (September 2016)— When the Southern Women’s Show returns to the BJCC September 29-October 2 it brings four days geared just for Magic City gals. Want to experience this season’s best fashion, food, fun and festivities for less? Check out our “sneak peek” video, and get the  Frugal Fashionista’s Guide to the show:

TGIF – Early Bird Gets the Swag. Being one of the first to arrive at the show comes with perks beyond getting first dibs on shopping – the first 100 guests for Girls Night Out on Friday, September 30 get Belk swag bags, a complimentary glass of wine (coupon on website) and then there’s the literal icing on the cake – free mini cupcakes from Gigi’s (while they last).

Reduced Admission. Happy hour admission is just $3 after 3 p.m. on Thursday, and $5 after 5 p.m. on Friday and Saturday for frugal fashionistas who want to power shop (and spend the extra savings on the show floor).

Taste Birmingham’s Best. Just in time for fall entertaining season, the Southern Women’s Show is filling up the Cooking Stage with Birmingham’s best local and regional chefs for daily cooking classes. The best part? The audience gets complimentary samples.

Rock Your Hair – for Less. Celebrity hairstylist Danny Moa and a talented team return to the Southern Women’s Show by popular demand. Some lucky guests will get a complimentary haircut, and all guests can purchase the Rock Your Hair line at a substantial discount of just $5 per full size product.

Ride, Drive and Receive. Women fuel 85 percent of car buying decisions – and at the show they get behind the wheel and test drive a fleet of new Chevrolet vehicles. Located in the circle in front the entrance, the Chevy Ride and Drive is back – and all participants get a tumbler and $10 gift cards from Amazon or Target just for taking a spin.

Show Bucks Every 20 Minutes. America’s First Federal Credit Union is giving away $20 in Show Bucks every 20 minutes that can be used right there at the show.

Fall for Free Sunnies. Saturday is Focus on Vision Day sponsored by EyeCare Associates, and the first 100 guests to stop by their booth space 126 receive a free gift bag containing a free pair of sunglasses and an eyeglass cleaning kit.

Gifts With Purchase. Belk is bringing in beauty experts every day of show to give guests a new look for fall or help discover a new yummy fragrance. The makeover is complimentary and each purchase comes with exclusive Gifts With Purchase.

Show hours are Thursday 10 a.m. – 7 p.m.; Friday, 10 a.m.-8 p.m.; Saturday 10 a.m. – 7 p.m. and Sunday 11 a.m.– 5 p.m. Admission is $10 at the door, $8 in advance online, $7 in advance at participating Walgreen’s, $5 for children 6–12 years old and free for children under 6 years of age (with paying adult). Special $3 after 3pm on Thursday and $5 after 5 p.m. pricing every day. For group discount tickets and more information, call (800) 849-0248 or visit http://www.SouthernWomensShow.com. Show sponsors include Walgreen’s, Chevrolet and EyeCare Associates.

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Want to win tickets to experience the show–and see the members of Birmingham Fire and Rescue model in Friday night’s fashion show, stop by for tips and treats from Bob Syke’s BBQ, Wink Mobile Boutique and Scottsboro’s Unclaimed Baggage Center? Comment “Send me to SWSBham” here, or on any SWSxSCDD post on Facebook or Instagram and you could win!