VBxTarget launches April 9. Here’s how to shop.

20150419-035429.jpgCalling all Target shoppers!

Just when I think I’m done with Target’s budget-friendly designer collaborations, they pique my interest (and pick my pocketbook) with something different. So here we are with Victoria Beckham’s new line, hitting the interweb and brick and mortar stores this Sunday, April 9.

If you’ve followed the shenanigans here for a length of time you know I’ve camped out at my local store for both the Neiman Marcus drop and the Great Lilly Pulitzer Disaster of 2015. If you’re planning to scoop some VB on the low (and are not a Redcard-holder who is shopping early!), I’ve got tips for shopping either online or in an actual store, because knowing is half the battle!

When shopping online (for the truly dedicated who like to shop in their pajamas):

  1. Review the list of items and zero in on what you want, whether it’s for women, babies or toddlers–there are over 200 items total in this collection reflecting Beckham’s design aesthetic and influenced by her daughter, Harper. I’ve narrowed my wish list to two pieces to preserve my sanity.
  2. Go ahead and register on Target.com so your information is saved. You would not believe how quickly stuff gets wiped out online, and the quicker you can complete your checkout, the better. Do not plan to browse for other random items and think your online cart is reserved or your feeling will be hurt
  3.  Be ready at your laptop at least 10-20 minutes before launch.
  4. Have your credit/debit card information handy.
  5. While you wait, check Twitter (#VBxTarget) for any news or reactions from other shoppers.
  6. Expect the items to drop at midnight PACIFIC TIME on Target.com and VictoriaBeckham.com. I’d have both sites and up and ready, just in case.
  7.  REFRESH REFRESH REFRESH!
  8.  SHOP ‘TIL YOU DROP!
  9. A note on free in-store pick-up at Target: I wouldn’t necessarily count on it being an option for this line. Be prepared to have your order shipped, and for these worst case scenarios: your cart may be canceled or your items may be backordered.  Hopefully Target has learned from previous experience and there won’t be many hiccups this time. Stay tuned.

When shopping in a brick and mortar (for those who enjoy the thrill of shopping like they’re on the streets Pamplona during the running of the bulls):

  1. Pro tip: Survey your local store (displays for the line are going up) or call ahead to politely inquire whether your favorite store will be selling items from the collaboration, and decide ahead of Sunday morning which store you will visit.
  2. Dress for the weather and the occasion. As you may have to beat a crowd when the doors open, this is not the time for four-inch heels and a heavy handbag. Be comfortably dressed, wear nonskid soles and streamline your accessories to a wallet or crossbody bag.
  3. Get to your local Target, early. And by “early,” I mean before daybreak (otherwise you could be at the end of a long line of shoppers and eBay resellers (*shakes fist*). Go prepared with something to sit on, a warm beverage and/or snack to keep you fortified, a book and your phone charger.
  4. Hit the bricks and claim a spot on the sidewalk.
  5. Wait patiently. Do not harass any employees who are arriving to work, and don’t be tacky and ask to be let in. (Go to the potty before you get to the store.)
  6. This should go without saying: be aware of your surroundings.
  7. When the doors open, don’t push or elbow. Make your way quickly to the section where your items are displayed. If you must run, God help you.
  8. Don’t snatch or grab from the clothing racks–and definitely NOT from other shoppers’ hands or baskets or shopping carts. It’s not attractive. And the store employees will have to clean up your mess, which isn’t nice.
  9. Be considerate in the dressing room. If you grabbed multiple sizes, try them on quickly. Don’t leave the dressing room in disarray. Try on your items quickly, return the item(s) you aren’t purchasing and move on.
  10. If you didn’t find what you were looking for, try your next closest store. And if you still come up empty-handed, keep checking as people often return items for days and weeks after a launch.

Happy shopping!

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