Warby Parker opens in Birmingham April 8

The retail gods are answering prayers in Birmingham: we have a Trader Joe’s, H&M…and on Saturday April 8, we’ll officially have a WARBY PARKER!

If you aren’t familiar with the affordable and very chic purveyor of eyewear, you should be.  It launched in 2010 as an online destination for eyeglasses under $100, and quickly distinguished itself by offering eyeglasses people actually wanted to wear at (gasp!) prices they could afford.  The only hitch: there were no brick and mortar stores to try on the glasses, although you could make a selection to try on in the comfort of your home (and return the pair(s) that didn’t work.)

But now Warby Parker is opening its first store in Alabama, and at The Pizitz, no less. I toured the new digs and I have to say: I can’t wait to get my prescription filled.

The store is thoughtfully designed with tons of natural light (the better for trying on new frames). It feels more like you’re in a hip bookstore than an eyewear boutique, and this feeling is enhanced by multiple book displays, card catalogs (remember those?), globe lighting and even a Reference Desk, where you can receive help.  A bright blue mural balances the decor, which carries over into the classic, utilitarian unifoms designed by Whitney Pozgay (who we had the pleasure of meeting at a CFDA event in Atlanta years ago!).

The generous team at Warby Parker gifted me with a pair of “Pearl” sunglasses in Marzipan Tortoise, and I have to say: I’m in love with them.  I plan to add the “Tilley” (in Grapefruit Soda) to my collection next. The other thing I love about Warby Parker is they offer free returns and free shipping (always!), so you aren’t penalized for being indecisive! They will also repair your scratched lenses for free the first 12 months you own them.

To celebrate the brand’s new presence in the Magic City, a limited-edition pair of Birmingham-exclusive sunglasses, Madison in English Oak with Flash Mirrored Pacific Blue lenses, is being offered. And a lenscloth with a print of the mural is given away with each purchase.

Warby Parker at The Pizitz is located at 1821 2nd Avenue North / Birmingham, Alabama 35203. It’s open Monday through Friday, 11:00 a.m.–8:00 p.m. and Saturday through Sunday, 12:00 p.m.–6:00 p.m.

*I was not compensated for this post although I did receive a pair of sunglasses as a gift. The thoughts and opinions expressed in this post are my own.

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