Aquafina and Project Runway’s “Pure Challenge” is underway

What’s your pure essence?

Aquafina and Project Runway invited aspiring designers to answer that question with original designs in its ‘Pure Challenge’ contest, which launched last month.  Contestants uploaded drawings, photos and sketches of their designs to Aquafina’s Facebook page, and ten semi-finalists have been chosen.  By January 20, four finalists will be selected to participate in a one-hour live-design competition in NYC on February 6 in conjunction with Project Runway’s finale.

Julia Cohen, Assistant Brand Manager for Aquafina, explains why this partnership makes sense: “Aquafina is a brand that tries to empower our consumers to look and feel their best every day. What we’re really trying to do is build off what we stand for: what is the pure essence of who you are?”

What’s at stake? A $5,000 cash prize and a year’s supply of Aquafina.

But the fabulosity doesn’t end there.

You (yes, you!) can enter for a chance to win a trip to the Aquafina ‘Pure Challenge’ party and the Project Runway Season 11 finale by voting for the ‘Pure Challenge’ finalists between now and January 20.  Head on over to Aquafina’s Facebook page and get to getting!

Project Runway Season 11 debuts next Thursday, January 24 on Lifetime, and Zac Posen is the new featured judge!

Images via PepsiCo/Aquafina and Lifetime TV/Project Runway


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