Erica Domesek talks DIY-chic

We had the amazing opportunity to interview fab DIY-diva Erica Domesek of the brand P.S. I Made This! Check it out in the video above, and “dive into DIY” by checking out the vast lifestyle projects Ms. Domesek repurposes, remixes and recycles into glam projects on her website!

As we explore our creative side here at SCDD, stay tuned for a DIY project you can try at home!

Swoozie’s Turns Ten!


Haute off the Press:

Pop. Fizz. Clink! Swoozie’s at The Summit is celebrating ten years of business in Birmingham on Wednesday, October 7. The Exceptional Foundation and local companies join Swoozie’s at The Summit as they TOAST to TEN with special discounts all day and an over the top soiree from 5pm to 7pm.

“The Birmingham community has supported Swoozie’s and our growing business over the past ten years,” says Ashley O’Donnell, Marketing Director for Swoozie’s. “As we toast to ten years in Birmingham, we are showcasing several local artists and purveyors at our event to celebrate Birmingham.”

Local companies to be showcased at the event include:

  • Bradford Billingsley, fashion designer
  • Paint Caroline’s Carrie Pittman, artist
  • State Traditions, clothier
  • Inspirations by Janie, jeweler
  • Zines & Letters, home decor
  • Dixie Creative, jeweler
  • Exceptional Foundation, beneficiary of the event

Customers will receive 10% off throughout the day with an even deeper discount of 20% off from 5 to 7pm. A portion of the day’s sales will benefit The Exceptional Foundation. The first 25 guests to RSVP to will receive a bag full of Swoo. In addition, students who show their college ID during the party will receive an unlimited vinyl personalization pass, $50 printing pass and two free monogramming passes for the month of October. Swoozie’s will be giving away prizes throughout the evening valued at $100 each.

See you there!

Join me for Girls’ Night Out at Belk/Riverchase!

This post is sponsored by Everywhere Agency; however, all thoughts and opinions expressed are my own.

Are you ready for a Girls’ Night Out?  I know I am!  Join me at Belk/Riverchase Galleria on Thursday, October 8 from 4:30 p.m. to 8:30 p.m., where I will be sharing the best of fall fashion! We’ll be there to help you put together the perfect fall outfit, whether that’s styling a cape for date night, rocking a bootie to gameday or finding the perfect outfit for any other occasion this season!

Whether you’re looking to try fringe, plaid or just updating your look in terms of color or texture, we’ve got you covered! I’m trying something new: I’m loving Kiind Of’s dark floral “Irene” top with the “Sexy Skinny Jean” and  indigo rd.’s suede “Maddox” ankle bootie — and encourage you to embrace the unexpected this season. (The boots are so cute that someone offered to buy them off my feet last week!) Finish the look with Essie’s “Wicked” nail lacquer!

Swing by the soiree for light bites, music and 20% off with limited exclusions! Can’t make it to the Riverchase store? Girls’ Night Out will also be held at the Summit location!

See you there!

Xo, Alexis



“FALL” in love with fashion this season

 Be sure to catch us on ABC 33/40’s Talk of Alabama this morning as we bring you tips, trends and pieces to try! We won’t spill all the tea, but we have goodies from local boutiques South Boutique in Trussville and Festivity in Homewood, as well as local brand Aviate and items from your favorite big box department and discount stores: Belk and Target!

Thanks for watching!


Tune in to Talk of Alabama this Thursday!

Toss some sequins and tune in to ABC 33/40 this THURSDAY  (September 24th): I’ll be sharing some news you can use during the 9:00 A.M. hour! Not in the local viewing area? Try live-streaming it by clicking HERE, or catch the video when it’s posted later by clicking HERE.





Happy Friday, darlings.

I’m baaaaaaa-aaaaaack.

Xo, Alexis 



I quit my job to go to graduate school. Here’s how I did it. 

This time last year, I was putting on my crimson Keds and backpack for the first day of graduate school. I promised I’d tell you how I did it.  And I was scared to death.  From hitting the books…to the long commute…to covering the First Lady’s trip to Tuskegee…to SCDD’s shenanigans…to writing like my life depended on it, it was an experience I will cherish the rest of my life. THANK YOU for being part of the journey.

Without further ado, click HERE to read about my journey back to ‘Bama.



Special thanks to Kirsten Fiscus for the Denny Chimes photo.

Luxe for less? Read on!


Elle reports Kim Kardashian spends an estimated $1,700 on her daily makeup routine (including tools).  If you don’t have that kind of cash, there are ways to save on your beauty buys while still pampering yourself!  I find that by shopping in a variety of places, I can be more selective. And saving on certain items leaves you a few more coins to splurge on pricy moisturizer or perfume.

Here are some items straight from my vanity., as shared on Talk of Alabama today: 

  1. KISS “Shy” Lashes, $4.50 at WalGreens: Yes, J. Lo may wear mink lashes, but that doesn’t mean you should. Save by buying these, which even have tapered (vs. blunt) ends, lending to a softer look. These are a great way to make your eyes “pop” during a night out, and are easy to apply. (Incidentally, Elle says KK spends about $2.99 a pair for her lashes.)
  2. Urban Decay “All Nighter” Makeup Setting Spray, $14.00-$30.00 at Ulta: Need your look to last for hours? I swear by this spray, which is oil and paraben free and as stated, “stops makeup meltdown.”  It’s for all skin types, keeps your makeup vibrantand creates smoother-looking skin without settling into fine lines. The travel size is perfect for your purse or vanity case, and smaller sizes keep you from stockpiling more than you need.
  3. Estee Lauder Take it Away Makeup Remover, $28 at department stores: When you’re finally ready to remove your “face,” try this soothing lotion: it removes longwear and waterproof makeup. It has a light citrus scent and leaves skin soft without a greasy residue. I received it as a free gift with purchase: so don’t throw those away! They’re great opportunities to try new products, and again, smaller sizes are easier to try, travel with and toss.
  4. L’Oreal Elnett Extra-Soft Hold Hairspray, $9.99/12.99 at Target: Ladies, if you’re searching for a hairspray that holds in our hot, humid climate, this is one to try.  The smaller size is $9.99, BUT: a little goes a long way and it works! It gives hair high shine and satin finish, minus flaking–and you it doesn’t leave you with super-stiff “helmet hair.” And might I mention, it’s been around for four decades?
  5. C. Booth Mimosa Honeysuckle Shaving Oil, $5.99 at T.J. Maxx/$29.99 at Amazon: Talk about a deal! This oil softens hair, guards against ingrown hairs and enhances razor glide–plus it smells delicious! And a little goes a very long way.  Check the price tag, then head over to TJ Maxx and Marshall’s for deals on major beauty brands.
  6. The Body Shop Honeymania Bath Melt and Exfoliant Creme, $5.99 each at T.J. Maxx/$13-15 each at Amazon: These are full size, super-pampering products also found at TJ Maxx, for $5.99 each. Soak in the Bath Melt bubble bath, exfoliate with the creme (before shaving with #5!) and still have money left in your wallet.

XO, Alexis

Blog at
The Esquire Theme.


Get every new post delivered to your Inbox.

Join 1,451 other followers

%d bloggers like this: